Malaysian startups do not get the exposure they deserve for all the inspiring work they’ve done. And without exposure, sustaining their business models, albeit visionary and smart, will be extremely challenging. With a saturated digital market, it’s even harder to get their voices out. This is where I come in for the startup entrepreneurs under Cradle such as GoLog, Direct Lending, Pantang Plus, Ezy Office, Capital Bay and others. Leveraging on the brands’ USPs is always the priority - the procedure never changes. The real challenge is to use it to connect with the people in the shortest time possible.